BEYOND WORDS

Non-Automated Translation • Multicultural Marketing • Interpretation

Is Marketing In Spanish Still Relevant To Hispanics? – Forbes Magazine, April 2017

You've crafted the perfect message for your audience. We'll make sure your multicultural customers are receiving that same message.

TRANSLATION

Award-winning, culturally sensitive translations. Never automated and always on time. From Spanish to Gujarati and over 30 languages in between, we provide translations by only certified translators in their native tongue. And with our proprietary TranslationManager™ project interface, we'll make sure your translations are always consistent across projects and accessible 24/7 for you to track
and manage.

PRODUCTION

Whether print, digital or broadcast, our production team creates thousands of targeted, multicultural initiatives each year. Sick of 3am calls from the printer? Or worse, paying for down press time if you MISS the call? We’ll take those so you don’t have to. Need talent for a French Canadian VO? We’ll send you all the best talent options ahead of time to choose from, and supervise the recording to make sure every word is pronounced correctly.

CREATIVE

We'll help you build brand loyalty literally as well as visually with Multicultural creative direction from concept to finished file. Translation is a good first step, but if you’re looking to build Multicultural into your General Market messaging, or looking to localize within languages, there are simple things you can do creatively to resonate more authentically with your target. There are also simple mistakes you can make to alienate those targets, those we’ll help you avoid.

STRATEGY

Take the guesswork out of entering a new market. Our experience and understanding of multicultural communities will improve your ROI and make sure you’re hitting all your target audiences in the channels where they want to hear from you. More importantly, we’ll make sure you aren’t wasting efforts and dollars on channels where they don’t want to hear from you.

INTERPRETATION

Fun fact: 9 times out of 10, using an untrained, bi-lingual acquaintance or employee to interpret for you will end in disappointment. For personal interpretations this can mean a damaged relationship at best… but for professional, legal or medical matters? One wrong word and you can be looking at serious consequences. Our all-inclusive InterpretManager web and mobile app makes sure you're communicating clearly and accurately in over 200 languages, including ASL, around the clock. And for anyone local to the Greater Boston Area, we've got you covered with dependable On-Site translation, too.

MEDICAL/TECHNICAL TRANSLATION

Sometimes just a little more is required to dot all your I's and cross all your T's. Our Medical and Technical Translation services provide extra layers of quality control including Back Translations, Formal Reconciliations and Notarized Translation Certificates. We'll tell you if any translations open you up to legal liability and offer suggestions to minimize your risk.

72% of consumers say they’re more likely to purchase once they’ve obtained information in their native language.

Join the growing list of organizations we’re helping reach those consumers.

Management stays involved with every project, you'll never be pawned off to a B team.

KEN VILLANOVA

CEO, Creative Director

KEVIN VILLANOVA

COO, GENERAL MANAGER

JAMES LAWLOR

VP, MEDIA DIRECTOR

ALEX CABRERA

TRANSLATION MANAGER

MARÍA ELENA VÁSQUEZ

BUSINESS PARTNERSHIPS

TONY MOUREILLES

DIRECTOR, MULTICULTURAL MARKETING

MIGUEL CHAVARRÍA

ASST. TRANSLATION MANAGER

BRETT COONEY

IT MANAGER

What makes Nova different from other translation agencies?

Well… we never INTENDED to become a translation agency.

Nova began as a full service advertising agency acting as Agency of Record (AOR) for North American brands such as buybuyBaby, FiveBelow and PartyCity. One of our clients in the Canadian market, Reno Depot, required all their marketing materials translated into Canadian French, English, and Canadian English (yes, there’s a difference.) But we quickly realized that the translation agencies they were using were doing a very poor job. This equated to losses in revenue, and as their AOR, this did not sit well with us. We decided to take matters into our own hands. Flash forward 25 years, and our focus has turned to helping similar national and international clients reach their multicultural audiences with the same accuracy, quality and branding they’ve labored to put into the rest of their marketing.

We are not a giant company full of thousands of impersonal translators all over the world, farming your project out to whichever random translator may snatch it up first. With Nova, you have a dedicated Account Team of professionals working on your projects, hand picked for their experience in your specific industry.

Neither is Nova a small, inexperienced crew of freelance translators. Our teams have experience working with some of the largest organizations in the country, and apply the same expertise and resources to our clients regardless of their size. This includes the full backing of an agency equipped with translators, art directors and other account and cultural specialists available to make sure all projects are completed as culturally sensitive and accurately as humanly possible.

And this brings us to another major point of difference: Unlike many of our competitors, we believe VERY strongly that automated translation software should NEVER be used. It is simply unable to produce the quality our clients should expect in their communications. At Nova we provide ONLY human produced translations.

Corporate Info

  •   (617) 770-0304
  •  51 Melcher Street, 1st Floor, Boston, MA 02210
  •   moreinfo@novainc.com

2018 NUMBERS ARE IN:

32

Languages

7807

Projects

29959

Pages

8987983

Words

Nova provides outstanding customer service! We trust the quality of their work and know that they are constantly looking out for our best interests as a company. We appreciate their attention to detail and how thorough they are when following established processes. They are creative-minded and know when to think outside the box. They are nimble and adapt to our circumstances and requests but yet they are extremely reliable and accurate. We value Nova as a business partner."

NELSON VELÁSQUEZ

Lowe's Home Improvement
Nova has provided translation and “transcreation” solutions to my clients and assisted them with all aspects of their multicultural marketing programs. Any company who engages the support of the Nova Marketing team will benefit from their years of experience as both a translation provider and an advertising agency, as well as a firm dedicated to the satisfaction and success of their client partners."

DEBRA MALONE

Quad Graphics
We have been working with Nova Marketing on a mutual client for over 8 years. We have found Nova to be an extremely reliable partner. Very communicative and responsive. We all know that in our environment there will be some issues that arise and I think a great way to grade a company is how they respond when things occur. Nova has always responded quickly and positively when issues arise."

GARY WHITMER

RR Donnelley

Get in touch – in any language

Need a project quoted, or interested in career opportunities? Fill out the form below and we’ll get back to you within 24 hours or less.

If you’re in a rush, call us, we’ll make sure your project gets done on time: 617-770-0304

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